AI-Infused ABX
An Interactive Guide to ABX Excellence
How to Leverage No Code, Low Cost AI Tools to Transform ABX
How to Leverage No Code, Low Cost AI Tools to Transform ABX
Knowledge is power. That was true once.
Today, knowledge is AI-powered. That will remain true for most of our lifetimes.
AI has made gathering knowledge—data—fast, real-time, at scale. That’s why B2B marketers
attempting Account Based Experience (ABX) campaigns are turning to AI.
And with good reason. But what does AI-powered ABX look like? AI gathers account and
executive data from various sources quickly and easily, automates content creation, creates
highly relevant and hyper-personalized messaging, and optimizes campaigns—in real-time—and
much more.
How? By piggybacking on intelligent algorithms that are continuously learning from user
interactions to refine targeting, personalization, and overall campaign strategies
on-the-go.
Hotwire APAC embeds AI and GenAI tools into its ABX offerings to help you create more
effective, impactful, predictive, and outcome-based ABX campaigns that deliver.
Analyzes massive amounts of data in real-time by sifting through enormous data sets and identifying patterns that enable marketers to make data-driven decisions based on insights.
Automates repetitive tasks like data analysis, campaign management, and content creation, ensuring marketing and sales leaders focus on strategic planning and nurturing key accounts.
Adapts content and messaging to specific needs of prospects at every stage of the buying cycle—in real time. Enables hyper-personalization at scale with dynamic content generation and predictive modeling. Refines targeting strategies based on user engagement.
Significantly improves account selection, segmentation, and prioritization based on accurate insights
Derives account and executive insights from multiple sources to predict outcomes of marketing efforts on specific accounts
Provides deeper, advanced sentiment analysis for better account and executive insights to identify patterns for hyper-personalization
Detects anomalies in campaign performance in real-time aiding marketers to change strategy quickly and cost-effectively
Utilizes GenAI to conduct competitive analysis, eliminating the need for manual data scavenging across sources
Creates more tailored, effective, timely, and relevant content to address specific account needs
Automates lead generation, email marketing, and social media marketing
Hotwire aids marketing and sales teams like yours to leverage AI across the ABX workflow. Our tools seamlessly integrate AI and ML to identify high-potential accounts, enrich data insights, and personalize content delivery. This AI-driven approach optimizes every stage, from account selection to campaign activation, driving better engagement and ROI.
The more you know the less it is in the ABX universe. But AI is a gift that keeps on giving. At Hotwire, we ensure that AI automates the gathering of account insights of varied types and from multiple sources—pain points, priorities, competitive analysis, news reports, and market sentiment—and that it's updated constantly. This enables marketers to build a data-driven campaign strategy and tweak it on the go.
A custom chatbot that streamlines interactions by responding to account information queries using data from the Web, FAQs, support tickets, knowledge bases, CRM, Salesforce, and other applications in your organization. It answers customer queries and uses these interactions to further refine its knowledge base, enabling marketers to enhance personalization, tweak campaigns in real-time, and automate reporting.
Analyzes vast amounts of unstructured data from emails, social media, CRM, and meeting notes to unearth account sentiments, challenges, focus areas, key trends, and significant events related to target accounts, offering a holistic view of accounts. It can also provide indicative future behavior of an account with predictive analytics, helping marketers focus on accounts that are most likely to convert.
Today, buying decisions are made by buying groups—a group of individuals that marketing and sales teams need to sway. That’s why, when it comes to ABX, ‘know your customer’ takes on a whole different meaning. Hotwire capitalizes on AI tools that treat each decision-maker and influencer as a market of one, focusing on individual personality traits that help start conversations and tailor content to meet their specific needs.
Crystal Knows analyzes personality traits such as communication preferences, motivation, and decision-making styles of key stakeholders—with just a Google Chrome plug-in. It provides detailed profiles, enabling marketers to tailor engagement strategies with precision. This leads to more effective and personalized interactions, fostering stronger relationships.
Don’t focus on personalization. You read that right. AI has heralded the era of hyper-personalization. AI streamlines the process of generating, creating, optimizing and personalizing content at scale. Hotwire capitalizes on AI platforms like ChatGPT that not only optimize existing content to meet individual preferences but also create new content—quickly—by curating and aggregating content from different sources.
Custom GPT models are trained on specific data relevant to the target audience, ensuring that the generated content is highly relevant and contextually appropriate. For example, a custom GPT model fine-tuned with financial data can create highly relevant financial reports, blogs, emails, social posts, and insights.
As much as it is becoming second nature in most organizations across the world to use AI tools, AI comes with significant ethical questions. As marketers, we must strive to use AI responsibly, within the boundaries of bias, fairness, transparency and explainability.
Copyright and other regulations around AI are vague and require careful consideration. There’s a thin line between personalization and privacy and it is crucial to be cognizant of AI hallucination and the impact it can have on the reputation of your brand.
Infusing AI in ABX might sound like a daunting challenge, but it doesn’t have to be. We’re here to help you every step of the way and guide you to leverage AI and GenAI tools to create powerful ABX campaigns, empowering both marketing and sales teams to deliver business outcomes that matter. Get in touch with us to learn more.